Mumbai: Billboard India, launched in partnership with Other Side Ventures Pvt. Ltd., has announced the appointment of Preeti Nayyar as Chief Operating Officer (COO), strengthening its leadership team as it accelerates growth and expands its presence in India’s evolving music ecosystem.
A seasoned media and entertainment executive with more than 25 years of experience across print, radio, television, movie marketing, and the music industry, Nayyar will lead Billboard India’s operational growth and business expansion strategy.
In her new role, Nayyar will oversee business operations, P&L management, revenue growth, strategic partnerships, and industry relations. She will also play a key role in positioning Billboard India as a platform connecting artists, fans, brands, and industry stakeholders while driving the next phase of growth for the global music brand in one of the world’s fastest-growing music markets.
Nayyar joins Billboard India with leadership experience across globally recognised media and entertainment organisations including Universal Music Group, Disney, Radio Mirchi, and India Today Group. Most recently, she spent nearly nine years building and scaling UMG For Brands, Universal Music Group’s culture and music marketing division, across India and Asia, creating partnerships at the intersection of artists, culture, music, and brands.
Her appointment comes at a significant phase for Billboard India, which recently entered the Indian market with the objective of documenting, celebrating, and amplifying the diversity of Indian music across languages, genres, and regions. Through editorial coverage, charts, lists, awards, live experiences, and industry initiatives, the platform aims to create greater visibility for Indian artists while contributing to the broader music ecosystem.
Commenting on the appointment, Priyanka Khimani, the driving force behind bringing Billboard India to the country, said, “I couldn’t be more thrilled to have Preeti take the reins as COO. I’ve watched her quietly build a stellar career across different facets of media. Her knowledge and instincts in navigating brands and revenue partnerships, along with operational insights, is a tremendous asset. She understood the vision for Billboard India from the word go, and the team is delighted to be launching under her leadership.”
Speaking on her appointment, Preeti Nayyar, Chief Operating Officer, Billboard India, said, “India’s music industry is undergoing a remarkable transformation, with artists, audiences, and businesses contributing to an ecosystem that is more vibrant and influential than ever before. Billboard is one of the most trusted and iconic music brands in the world, and the opportunity to build and grow its India chapter at such a defining moment is incredibly exciting. I look forward to working closely with Priyanka, our partners, artists, labels, and the wider industry to create a platform that celebrates music culture, drives meaningful industry conversations, and delivers value for artists, fans, and brands alike.”
With Nayyar’s appointment, Billboard India continues to strengthen its leadership bench as it expands its footprint and works towards establishing itself as a definitive voice for Indian music across both domestic and global audiences.
