Analysis
Luxury at a Crossroads: BCG Warns of Slowing Growth as Ultra-Rich Drive Future of the Market
The global personal luxury goods market is witnessing a pivotal shift as it braces for its first significant slowdown in...
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Tariff Turmoil sparks eCommerce budget shift as global UA spend hits $4.6B: AppsFlyer Report
Bengaluru: AppsFlyer’s latest 2025 State of eCommerce App Marketing report unveils a seismic shift in global user acquisition (UA) strategies...
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Consumers Act with Intention Amidst Uncertainty: WARC Unveils 2025 Global Consumer Trends
Mumbai: WARC has released its 2025 Global Consumer Trends report, outlining the key forces set to shape consumer purchase decisions...
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Numerator unveils ‘Worldpanel by Numerator’ to reflect global first-party consumer data ambitions
Mumbai: Numerator, a leading data and technology company serving the market research sector, has officially launched Worldpanel by Numerator, a...
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3.1X Co-Viewing, 90% Affluent Audiences and 85% Surge in Watch Time: JioStar’s CTV Playbook
Mumbai: JioStar Entertainment has launched its first-ever Connected TV (CTV) Playbook, a comprehensive strategic guide that unpacks how brands can...
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Box office for the first half of 2025 up by 14% compared to 2024: Ormax Media
MUMBAI: The first half of 2025 grossed a healthy Rs. 5,723 Crores (14% higher than 2024) at the India box...
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The Masculinity Disconnect: Why Indian Advertising Must Rethink How It Portrays Men
In India’s vibrant and ever-evolving cultural landscape, one aspect of identity remains strikingly underexplored—and often misunderstood—in mainstream advertising: masculinity. A...
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41% of Advertising & Marketing Professionals Fear AI May Diminish Creativity: Naukri.com Report
Mumbai: Career platform Naukri.com has unveiled its latest report titled “AI: Friend, Foe or Frenemy” on the occasion of World...
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Metro settings in Hindi web series seem driven by creators, not audience preference: Ormax Media
MUMBAI: The dominance of metro settings in Hindi web series appears to reflect a creator-driven bias rather than audience preference....
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A Tale of Two Finals: How India’s Absence Impacted Ad Volumes in ICC Test Championship 2025
The ICC Test Championship Final is not just a battle for the crown of cricket’s purest format — it’s also...
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