Analysis
BARC WK 39: Star Plus leads Hindi GEC Pay-TV and Hindi GEC Urban; Star Utsav secures the 3rd spot in Hindi GEC Rural
For week 39 in the Hindi GEC Pay-TV category, we see Star Plus leading the category with 917mn impressions. In...
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Samsung leads in the smartphone category while Flipkart leads in the ecommerce segment: Natter Study
New Delhi: ‘The next big market is beyond metros’. Non-metros, rural, tier 1, 2, & 3 are driving the next...
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Over 60% Indians are raring to travel domestically within the next 6 months, reveals the InterMiles Consumer Sentiment Index
Mumbai: InterMiles, a leading loyalty and rewards programme, has released its maiden ‘Consumer Sentiment Index Report’ showcasing insights and changing...
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Adjust Global App Marketing Platform Report: Fintech App Usage Grew Significantly in H1 2020, Accelerated by COVID-19
New Delhi: Adjust, the global app marketing platform, and app intelligence provider Apptopia, released today The Mobile Finance Report 2020...
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OTT witnessed a 32% increase in user base for the IPL week: BARC & Nielsen Report
According to the latest data released by BARC and Nielsen the Television Viewership of IPL13 2020. The 13th edition of...
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269 Mn viewers watched IPL 13 in its opening week; 158Mn viewers watch MI vs CSK Match: Data
Mumbai: The opening week of IPL-13 2020 has witnessed 269 Mn viewers watching which translated into 11Mn more viewers per...
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BARC WK 38: Sony SAB secures the 2nd spot in Hindi GEC Pay-TV and Hindi GEC Urban; Star Utsav leads Hindi GEC Rural
For week 38 in the Hindi GEC Pay-TV category, we see Star Plus leading the category with 960mn impressions. In...
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The “New Normal” for Nepal 2020 – By Outreach Nepal
Nepal: These are the unprecedented times, unlike to any pandemics or natural calamities including the devastating earthquake of 2015 in...
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Hansa Research launches ‘Festive Monitor 2020’
Mumbai: Adapting to the ‘new normal’ to survive is an ordeal that the retail sector will have to confront in...
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Microsoft study: Close to one third of Asia Pacific’s remote and firstline workers are facing increased burnout at work
SINGAPORE: Media OutReach - Workers in Asia Pacific are facing increased burnout due to lack of separation between work and...
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