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BARC WK 38: Sony SAB secures the 2nd spot in Hindi GEC Pay-TV and Hindi GEC Urban; Star Utsav leads Hindi GEC Rural

by Editorial
October 1, 2020
in Featured, Market Analysis
2 min read
BARC WK 32: Star Utsav leads the Hindi GEC Rural; Star Plus leads the Hindi GEC Pay-TV and Hindi GEC Urban
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For week 38 in the Hindi GEC Pay-TV category, we see Star Plus leading the category with 960mn impressions. In week 37 Star Plus had 977mn impressions which is a fall of 17mn impressions, followed by Sony SAB on the 2nd spot with 585mn impressions in week 37 witnessed a fall of 10mn impressions. Colors moves up to the 3rd spot with 548mn impression followed by ZEE TV on the 4th spot with 511mn impressions.

For the 5th spot and 6th spot, we see Star Utsav with 387mn impressions and Sony Entertainment Television with 367mn impressions and we have Sony Pal at the 7th spot with 235mn impressions. The last 3 spots are secured by Star Bharat with 211mn impressions, Dangal with 197mn impressions and Colors Rishtey with 190mn impressions.

Hindi GEC Rural:

With no changes in the positions for the Hindi GEC Rural category, this week also we see Star Utsav leading the category that had witnessed a fall of 40mn impressions in week 38 followed by Zee Anmol on the 2nd spot and Dangal that moved up to the 3rd spot this week. Previous week’s 3rd spot holder Sony Pal gets down to the 4th spot this week and for the 5th spot we have Colors Rishtey. While Star Plus, ZEE TV, Big Magic, Sony SAB, and Colors are the last 5 contenders in this category.

Hindi GEC Urban:

The undisputed leader Star Plus having a dream run this week too by leading the Hindi GEC Urban category, Sony SAB on the 2nd spot followed by Colors that moved up to the 3rd spot ths week. We see that in week 38 Star Utsav dropped down to the 4th spot this week and ZEE TV being the 5th spot holder. While Sony Entertainment Television, Sony Pal, Dangal, Colors Rishtey and Zee Anmol being the last 4 contenders in this category.

Tags: BARC Wk 38Hindi GEC RuralHindi GEC UrbanSony SABStar Utsav

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