Analysis
India’s habits are changing, Tonic Worldwide’s research division ‘GIPSI’ decodes the new Indian consumer
Mumbai: We have been served a lot of Covid data reports right from the letter ‘C’ landing in India. Initially a...
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India real estate investment drops 58% in January–March 2020
Mumbai: Institutional investment into India’s real estate sector has declined sharply in the January–March 2020 period, dropping 58% year-on-year, says...
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South GECs WK 14: Surya TV retains No. 2 position in Malayalam; Star Maa regains top spot in Telugu
According to BARC Ratings of South GEC for week 14, the market has witnessed notable changes in the pecking order...
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BARC WK 14: DD National leads the Hindi GEC Pay TV; Dangal secures the 2nd spot in Hindi GEC Rural
According to BARC data of HSM NCCS All India (Urban+Rural) for week 14 and we see this week too DD...
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Entertainment & OTT have registered a 34% increase in Time Spent on first three Weeks of March 2020 : Publicis Report
Mumbai: Publicis Groupe India has released its latest report ‘Reboot To A New Normal’ –a detailed study on the consumption...
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Amul Kool is the Most Liked Campaign while National Integration is the 3rd Most Aired Campaign: Chrome Optimal+ WK 13
Chrome Data Analytics and Media’s Optimal+ data has released the comparative study of the performance of various brands in week...
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India sees 121% surge in readership of Local news and 48% increase in Govt related news during the Corona Virus pandemic: Taboola
New Delhi: As the world finds itself working from home to help prevent the spread of the COVID-19 pandemic, Taboola,...
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Sports genre grows by 21% in week 13: BARC & Nielsen Report
BARC and Nielsen released the third edition of their insights into TV, smartphone and audience behaviour highlighting the changes during...
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COVID-19, the many shades of a crisis- A Media and Entertainment sector perspective: KPMG Report
KPMG has released a thought leadership titled “COVID-19: The many shades of a crisis- A media and entertainment sector perspective” which discusses...
Read moreDetailsBARC WK 13: DD National leads the Hindi GEC Pay TV; DD Bharati secures the 6th spot in Hindi GEC Urban
According to BARC data of HSM NCCS All India (Urban+Rural) for week 13 and we see DD National leading the...
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