Analysis

90% of Pharmaceutical marketers are of the view that non-transparency of ‘doctor reach and results’ is a major bottleneck in...

Increased viewing, content and competition mean adspend by video entertainment brands will fall just 0.2% in 2020 Video brands will...

For week 42 in the Hindi GEC Pay-TV category, we see Star Plus leading the category with 936mn impressions. In...

London: The latest Advertising Association/WARC Expenditure Report has downgraded its 2021 forecast to a return-to-growth of 14.4%, lower than the...

New Delhi: We are living in an era where experience is everything – whether it is experience derived out of...

New Delhi: The much-awaited festive season is already showing signs of growth spurts across popular spend categories with the recent...

New Delhi: With over four decades of expertise in the wedding industry, The Knot Worldwide, the largest wedding technology company in the...

International: Asia Pacific is a leader in mobile adoption and will likely continue to be so with nearly all marketing...

According to BARC Ratings of South GEC for week 41, the following are the ranking of various Regional GECs. Malayalam:...

For week 41 in the Hindi GEC Pay-TV category, we see Star Plus leading the category with 890mn impressions. In...