The TAM AdEx-Television Advertising Report VIII for period Apr-Jul’20*, it comprises of 2 sections that is Overall Television Advertising during Jun-Jul’20* and Deep diving into the details of GEC Channel Genre focusing on Hindi GEC, Tamil GEC, Malayalam GEC, Kannada GEC, Bengali GEC, Telugu GEC and Marathi GEC. We focus on the 1st section of the report:
Advertising on Television during Jun’20-Jul’20*
- 2,300+ Advertisers and 3,700+ Brands visible across 360+ Categories.
- 56,000+ hrs. of advertising volumes on Television in Jun-Jul’20*.
- Average Ad Volumes/Day in Jul’20* grew by 9% compared to Jun’20.
Week on Week TV Ad Volumes
Comparing week 30 to week 23, Television Ad Volume grew by 44%, while week 30 recorded highest Ad Volumes among weeks ranging from 23 to 30 and ad Volumes on TV for last 5 weeks reached above the average of Wk. 23-30.
Average Ad Volumes/Day: Jun-Jul’20*
Avg. Ad Volumes/Day for the month of Jul’20* grew by 9% over Jun’20
Top Sectors and Categories
Sector ‘Personal Care/Personal Hygiene’ topped with 22% share followed by F&B sector, the list of top 10 categories was dominated by FMCG sector and Top 50 categories holds 75% share of TV Ad Volumes.
During Jun-Jul’20*, the Top 10 advertisers together contributed 50% share of TV Ad Volumes. HUL alone had more than 1/4th of the Ad Volume share followed by ‘Reckitt’ with 7% share.
No of Categories, Advertisers and Brands
A stable trend in tally of categories, advertisers and brands observed during last 8 weeks, 8% rise in avg. number of advertisers and brands during week 29-30 compared to week 23-28. Week 30 registered maximum number of advertisers and brands.
New* Advertisers and Brands each week
14% growth in tally of new advertisers in week 30 compared to week 29, No. of new brands grew by 27% in week 30 over week 29.
New* Advertisers and Brands on TV: Jun-Jul’20^
Total 1000+ New Advertisers and 1600+ New brands seen in Jun-Jul’20^ over Apr-May’20, Facebook topped list of new Advertisers and its brand Whatsapp leads among new Brands.