Analysis

Mumbai: Modern-day Indian consumers look at financial matters differently. Traditionally we are considered a ‘savings’ nation. Now people are waking up...

New Delhi: As Internet usage becomes more inclusive and gender-balanced in India, the internet is fast emerging as an ‘empowering force’...

According to BARC data of HSM NCCS All India (Urban+Rural) for week 49 and we saw that Star Plus led...

GroupM’s annual report This Year Next Year a global worldwide media forecast property which dives deep into the media and...

Lessons from the 2019 global WARC Awards WARC, the global authority on advertising and media effectiveness, has today released the...

Mumbai: Hotstar, India’s largest premium streaming platform, released India Watch Report 2019 today – a comprehensive  study of online video...

Chrome Data Analytics and Media’s Optimal+ data has released the comparative study of the performance of various brands in 48...

At current development rates, by mid-2020s India will overtake China as the second-biggest growth driver in the world. Demand for...

Mumbai: Mondelēz International recently announced the launch of its first-ever State of Snacking™ report, a global consumer trends study examining...

More than 450mn UGC created on the platform in 15 languages Over 14bn WhatsApp shares from ShareChat this year Hindi...