Analysis

Mumbai: Boston Consulting Group (BCG), a management consulting firm, has announced the appointment of Yasushi Sasaki as the next Asia...

Mumbai: Despite mounting economic headwinds and geopolitical uncertainty, innovation remains firmly at the heart of corporate strategy—especially in India, where...

New Delhi: Ipsos, a market research company, has officially completed the acquisition of The BVA Family. The deal was finalized...

In a rapidly evolving digital economy, where speed, scale, and strategic clarity are paramount, the role of Artificial Intelligence (AI)...

Mumbai: India’s Banking, Financial Services, and Insurance (BFSI) sector witnessed a robust year in advertising, with significant cross-media growth in...

Mumbai: Ipsos has announced the India launch of its Synthetic Data Capability for Product Testing, combining real consumer data with...

Bali: JioStar, in collaboration with Media Partners Asia (MPA), today unveiled the TATA IPL 2025: A Year of Firsts report...

Chennai: Organizations that prioritize innovation and collaboration are twice as likely to achieve double-digit growth, according to a new global...

Mumbai: Streaming in US market has reached a historic milestone in May as its share of total television usage outpaced...

Mumbai: The Indian Premier League (IPL) continues to dominate the advertising landscape, with TAM Sports’ sixth update on IPL 2025 (IPL...