Analysis
TAM Sports turns PINK to commemorate the First Pink Ball Test Match in Kolkata
Mumbai: TAM Sports, the sports research division of TAM Media Research turns pink starting Friday afternoon, commemorating the first Pink...
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Indian advertisers register 46% year-on-year increase in sales through affiliate channels: Admitad India
The publisher activity from India is also on the rise, registering a whopping year-on-year growth of 179% in driving global...
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Only 3% of digital marketers in India are measuring ROI correctly: LinkedIn report
Mumbai: LinkedIn, the professional networking platform, today released ‘The Long and Short of ROI’ report in India to identify how...
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South GECs Wk 45: Asianet Leads Malayalam; Sun TV leads Tamil market: STAR Maa leads Telugu: Zee Kannada leads the Kannada
According to BARC Ratings of South GEC for week 45, the following are the ranking of various Regional GECs. Malayalam...
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72% Indians believe India is headed in the right direction; 61% global Citizen feel their country is on the wrongtrack: Ipsos Survey
Unemployment, graft and lawlessness top worries for Indians New Delhi: Majority of urban Indians continue to trudge forward with optimism ...
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BARC Ratings of Hindi GEC for week 45; Sony SAB on the 1st spot, Sony on the 4th spot
According to BARC data of HSM NCCS All India (Urban+Rural) for week 45 and we saw that Sony SAB led...
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The trillion (and growing) touchpoint story – recognizing the monetization conundrum: BCG-CII report
New Delhi: Boston Consulting Group (BCG) and Confederation of Indian Industry (CII) today released a report, 'The trillion (and growing)...
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80% of B2B Buyers Have Switched From Suppliers That are Unable to Align Their Services with Buyer Expectations, Accenture Interactive Research Finds
International: A global study released today by Accenture Interactive at the annual B2B Online conference highlights urgency for B2B leaders to combine a...
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E-commerce and premium digital media to drive Beauty adspend: Zenith
Online brand building compensates for declining TV and magazine audiences Beauty adspend to strengthen throughout 2019-2021 after two years of...
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Barc WK 44: TV9 Telugu tops Telugu News All platform; Polimer News retains leadership in Tamil News
Telugu News: BARC India released the data for week 44 and we saw that TV9 Telugu led the Telugu News...
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