Chrome Data Analytics and Media’s Optimal+ data has released the comparative study of the performance of various brands in week 13 against week 12. The report categorizes the performance of brands under three broad categories namely Most Watched ads, Most Aired ads and the Most Liked ads based on analysis of data involving 34000-panel homes across the country.
Advertisement by Ministry of Health & Family Welfare, this week to leads the most aired category, followed by Vanish OXI Action that moved up from the 5th spot to the 2nd spot. Previous week’s advertisement by the Department of Women & Child Developments on the 3rd spot is been replaced with the advertisement by National Integration and for the last two spots for this category, we have Facebook that stepped down from the 2nd spot and new entrant Airtel Broadband Service.
There has been a change in the pecking order of Most Watched Campaigns of this week as new entrants step in, Amul Kool becomes the Most-Watched campaign, followed by PolicyBazaar.com and AMFI on the 3rd spot and for the last two spots we have Amul Milk and Ghadi Detergent.
Previous week players Indigo PU Enamel, Oppo Reno3 Pro, Tata Sky, Amazon, and Horlicks have been replaced by new entrants this week. Amul Kool leads the chart, followed by PolicyBazaar.com. ENO secures the 3rd spot and for the last two spots on this category we have Maruti Suzuki and Maggi Veg Atta Noodles