Analysis
Indigo PU Enamel is the Most Liked Campaign while Facebook is the 2nd Most Aired Campaign: Chrome Optimal+ WK 12
Chrome Data Analytics and Media’s Optimal+ data has released the comparative study of the performance of various brands in week...
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Work-from-home drives up demand for OTT content, subscription for educational and fitness apps rises: Bobble AI report
Social distancing and work-from-home have prompted Indians to navigate mobile apps and set up a routine for their quotidian entertainment...
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71% believe coronavirus must not be exploited to promote a brand: Kantar’s new COVID-19 Barometer
Urban India is anxiously echoing the general mood of the nation Day-to-day disruption (69%) bothers Indians more than health concerns...
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80% of major multinationals deferring campaigns; Despite new Covid19 work, Spend expected to be down 23%: WFA research
Eighty percent of multinationals deferring campaigns but the same number are creating new content in response to the Covid19 crisis...
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Time spent on smartphones increases by 12 % in week 2 of COVID Disruption: BARC Nielsen Report
The COVID-19 pandemic has truly brought in a lot of changes in the consumption behaviour of the Indian TV viewing...
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Urban Indians will learn a new skill and become closer to family & friends during Covid19 Lockdown: Ipsos
New Delhi: COVID19 has spread its tentacles across continents and while countries continue to grapple with the pandemic by following...
Read moreDetailsHindi News Genre grows tremendously and surpasses GEC reach by breaching 200 MN in week 12
The pandemic of Covid-19 has forced upon a lot of changes in the consumption behaviour of the Indian TV viewing...
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Consumption of Regional Content grew across all media in 2019: report
Mumbai: The Regional Content Consumption (i.e., content in languages other than Hindi) in 2019, has witnessed growth across all media...
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Consumption of OTT, Non Prime Time TV and Doordarshan on the rise in first week of Lockdown: Study
Chennai: The first week of lockdown saw Indians increasingly spend more time towards engaging themselves on Streaming Platform, Satellite Television,...
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BARC WK 11: Colors moves up to the 4th spot in the Hindi GEC Pay TV category; SONY SAB leads the Hindi GEC Urban category
According to BARC data of HSM NCCS All India (Urban+Rural) for week 11 and we see no major change with...
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