• Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
Tuesday, March 2, 2021
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U.com
No Result
View All Result
Home Featured

Consumption of OTT, Non Prime Time TV and Doordarshan on the rise in first week of Lockdown: Study

by Editorial
March 30, 2020
in Featured, Market Analysis
2 min read
Consumption of OTT, Non Prime Time TV and Doordarshan on the rise in first week of Lockdown: Study
Share Share ShareShare

Chennai: The first week of lockdown saw Indians increasingly spend more time towards engaging themselves on Streaming Platform, Satellite Television, Doordarshan and Mobile applications while lockdown situation disengaging them from Out-of-Home (OOH) Media, Audio streaming and Radio.

According to the Hammerkopf Consumer Snapshot Survey conducted on 28th March 2020 across 1,300 people in New Delhi, Mumbai, Bengaluru and Chennai, over-the top (OTT) media consumption too saw a spike, with 71% people watching more than a week ago.

OTT consumption through apps like Hotstar, Netflix, Prime Video is on the rise, with the primetime for OTT consumption this week starting at 7 pm onwards, unlike a week before, when it was 10 pm – 12 am.

76% of those surveyed indicating watching TV between 8 am – 9 am. 79% of those surveyed confirmed tuning into Doordarshan to watch Ramayana and Mahabharata. It remains to be seen how much eyeballs Doordarshan captures,and is able to sustain in the week ahead.

However, the lockdown situation has resulted in significant decline of Radio and Music streaming consumption this week with 89% of those surveyed confirming listening lesser to them due to lack of commute. Out-of-home (OOH) media lost more eyeballs this week, with 91% of consumers seeing less billboards than a week ago.

Study revealed that Internet browsing saw a 72% spike, than a week ago, with people turning to it for information and news on the pandemic. Digital consumption also continued to remain high, with more Indians seeking DIY videos, essentially for downloading home-cooking guides (89%), to maintain health and fitness apps (88%), and to seek new learning opportunities on edtech apps (88%).

Social media usage got more eyeballs this week, with 75% of consumers indicated spending more time on social apps, including WhatsApp, Twitter and Facebook than a week ago, especially for consuming news, and for communicating with loved ones. Peak social media usage was spread evenly through the day. On an average, Social media consumption before the lockdown was nearly 150 minutes per day. In the first week of lockdown, that figure jumped to 280 minutes per day.

In addition to incumbent social media apps it is interesting to note the advent of a new cohort of apps, such as Zoom Video and House Party, that brought families and friends together. Similarly, gaming apps like Ludo and Bubble Shooter saw a spike in their usage.

As more Indians turned to home-cooking during the week, they searched online for DIY cooking apps and searched for mobile apps to help them maintain their health and fitness.

Namagiri Anand
Namagiri Anand

“Undoubtedly, when we look back at the coronavirus pandemic, we will clearly see two distinct time periods An India before the virus, and a new one in the post-virus era. The digital habits are undergoing a dramatic change, with a fresh slew of consumer apps, benefiting from strong network effects in communication, entertainment, food and fitness, and enabling Indians like never before,” said Namagiri Anand, Managing Partner, Hammerkopf.

“Given the changing consumer pivot to new digital media, we are advising our clients to leverage the new opportunities. In the new homebound economy, brands are in a position to gain consumer mindshare and confidence, by being infotaining and informative, and, by being creative and connecting. Brands that are proactive and ahead of the curve will survive in the times ahead,” added Namagiri.

The Hammerkopf Consumer Snapshot Survey was aimed at capturing behavioral change in digital media consumption, as India stayed at home.

Tags: Coronavirus lockdownDoordarshan Ramayana and MahabharataHammerkopf Consumer Snapshot SurveyOTT Consumption

Related Posts

Lok Sabha Rajya Sabha channels merged into Sansad TV
Featured

Lok Sabha, Rajya Sabha channels merged into Sansad TV

by Editorial
March 2, 2021
0

New Delhi: Lok Sabha and Rajya Sabha TV channels have been merged into one channel named Sansad television. Retired IAS...

Read more
Pee Safe launches Furr range of body hair grooming essentials for women and men
Featured

Pee Safe launches Furr range of body hair grooming essentials for women and men

by Editorial
March 2, 2021
0

New Delhi: Pee Safe, India’s leading hygiene and wellness brand, recently launched a new product line called FURR empowering women...

Read more
Technological intervention not only enhances the effectiveness of the engagement campaign but also drives loyalty and retention: Aliasgar Bhopalwal, Infobip

Technological intervention not only enhances the effectiveness of the campaign engagement but also drives loyalty and retention: Aliasgar Bhopalwala, Infobip

March 1, 2021
Legislative Assembly Elections: South OOH industry expects revenue boost upto Rs 150 crore

Legislative Assembly Elections: South OOH industry expects revenue boost upto Rs 150 crore

March 1, 2021
Sharad Alwe, CEO and Co-founder of Update Geotarget

Several new-age categories with start-up funding are going to the new giants in terms of ad spends: Sharad Alwe

March 1, 2021
Vishaal Shah, Co-Founder, Moe’s Art

The Focus for Communication Agencies in 2021

March 1, 2021
With the advent of 5G in the coming year, data will be faster than ever and web will be back in the game: Anish Mulani

With the advent of 5G in the coming year, data will be faster than ever and web will be back in the game: Anish Mulani

February 27, 2021
Darshana Bhalla - Founder & CEO, D'Artist Talent Ventures

I like to keep a lesser and few Focus Points in the agenda, in 2021: Darshana Bhalla

February 27, 2021

Subscribe to Newsletters

Trending

Zee Keralam all set to air Onam special programs and blockbuster movies this weekend
Featured

Zee Keralam announces digital auditions for SaReGaMaPa Keralam Li’l Champs

by Editorial
February 26, 2021
0

Kochi: Malayalam GEC Zee Keralam is introducing one of the most popular and viral musical shows 'Sa Re Ga Ma Pa...

DHL Express joins Mumbai Indians as ‘Principal Sponsor’ and 'Official Logistics Partner’

DHL Express joins Mumbai Indians as ‘Principal Sponsor’ and ‘Official Logistics Partner’

March 1, 2021
Legislative Assembly Elections: South OOH industry expects revenue boost upto Rs 150 crore

Legislative Assembly Elections: South OOH industry expects revenue boost upto Rs 150 crore

March 1, 2021
Noise appoints Utsav Malhotra as Chief Operations Officer

Noise appoints Utsav Malhotra as Chief Operations Officer

March 2, 2021
Asianet to telecast a new serial “Santhwanam“ from 21st September

Asianet to telecast a new serial “Santhwanam“ from 21st September

September 19, 2020

Contact Us :

UPLIFT MEDIANEWS4U DIGITAL PVT LTD

No. 82, Aram Nagar 2, JP Road

Versova, Andheri West

Mumbai – 400061

Umanath.V
+91-99400-17868
umanath@medianews4u.com

© 2019 medianews4u.com

No Result
View All Result
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column

© 2021 JNews - Premium WordPress news & magazine theme by Jegtheme.