Chrome Data Analytics and Media’s Optimal+ data has released the comparative study of the performance of various brands in week 12 against week 11. The report categorizes the performance of brands under three broad categories namely Most Watched ads, Most Aired ads and the Most Liked ads based on analysis of data involving 34000-panel homes across the country.
This week the advertisement by Ministry of Health & Family Welfare leads the most aired category, followed by Facebook that moves up from the 3rd spot to the 2nd spot this week. Advertisement by Department of Women & Child Developments gets on to the 3rd spot and for the last two spots on this category we have new entrants Viacom18 and Vanish OXI Action.
There has been a change in the pecking order of Most Watched Campaigns of this week as Indigo PU Enamel moves up from the 2nd spot and leads the category. Everest Turmeric Powder moves up from the 5th spot to the 2nd spot this week. RealMe 6/6 Pro has maintained its 3rd spot this week too. New entrants Tide Plus Extra Powder secure the 4th spot and Everest Shahi Biryani Masala on the 5th spot.
Previous week players Everest Turmeric Powder, Samsung Galaxy S20 Plus, Amazon, Dabur Real Mixed Fruit Juice and PhonePe have been replaced by new entrants this week. Indigo PU Enamel leads the chart, followed by Oppo Reno3 Pro. Tata Sky secures the 3rd spot and for the last two spots on this category we have Amazon and Horlicks.