Analysis

Mumbai: 'War 2' under-performed in Hindi, with negative reviews and audience word-of-mouth impacting its performance on its opening day, leading...

Mumbai: Social media influencers are playing a central role in shaping health, wellness, and dietary habits among Indians across generations,...

Premiumisation in India’s fast-moving consumer goods (FMCG) market has taken an interesting turn. After a brief slowdown in 2024—driven largely...

MUMBAI: The shape of television media is changing, as consumers shift from linear TV (traditional) to connected TV (streaming video...

MUMBAI: Market Research Society of India’s (MRSI) welcomes Dr. Saurabh Garg, Secretary, Ministry of Statistics and Programme Implementation (MoSPI), Government...

New Delhi: Festivals in India have always been more than occasions — they are cultural inflection points where tradition meets...

Mumbai: Celebrity endorsements has continued to play a significant role in India’s advertising landscape in the first half of 2025,...

Mumbai: Global programmatic media partner MiQ has unveiled its Festive Shopper Insights 2025 Report, revealing how India’s festive shopping season...

Bengaluru: Even as artificial intelligence (AI) becomes more advanced and deeply embedded into the workplace, Bengaluru’s professionals remain clear on...

New Delhi: India’s social media ecosystem has entered a new phase of scale and influence, with video content, influencer-led engagement,...