Analysis
RCB Poised to Top IPL Franchise Valuations at $140 Million After Historic Title Win: Qoruz
Bengaluru: Following their long-awaited maiden Indian Premier League (IPL) title, Royal Challengers Bengaluru (RCB) are poised to become the most...
Read moreDetails
Gozoop Group clocks 40% revenue growth; gets a 80% YoY profit increase, driven by automation and scale efficiencies
MUMBAI: As the global marketing and communications landscape undergoes sweeping transformations, driven by generative AI, shifting geopolitical dynamics, and an...
Read moreDetails
Parle, Dream11, and Vimal Elaichi Retain Top Ad Slots in IPL’s 2025 Season
Mumbai: The Indian Premier League (IPL), widely recognized as the apex of sports marketing in India, has once again demonstrated...
Read moreDetails
BCG’s annual survey of CMOs shows that 71% plan to invest over $10 mn annually in GenAI in the next three years
Mumbai: Despite economic volatility, 71% of CMOs plan to invest more than $10 million annually in GenAI over the next...
Read moreDetails
$100 Billion Illegal Online Gambling Threat in India Puts Minors and Youth at Risk, Warns CUTS International
Mumbai: Illegal online gambling and betting platforms in India are fast emerging as a formidable national challenge, with annual deposits...
Read moreDetails
Cross-Border Commerce on the Rise: Meta’s New Playbook Highlights Global Opportunities for Brands
In an era where geographic boundaries are increasingly blurred, a new study commissioned by Meta and conducted by Kantar reveals...
Read moreDetails
Streaming Platforms Used to Launch Over 96,000 Cyberattacks: Kaspersky Reports
Mumbai: As streaming services like Netflix, Amazon Prime Video, Disney+, Apple TV Plus, and HBO Max continue to define entertainment...
Read moreDetails
Nielsen Report Highlights Surge in Multilingual Content Consumption on Mobile OTT Platforms
Mumbai: Nielsen, a global leader in audience measurement, data, and analytics, has released its Mobile Audience Measurement report for March...
Read moreDetailsIPL 2025 sees 26% surge in Brand Count and 24% rise in Advertisers despite 1.1% dip in TV Ad Volumes: TAM Sports Report
Mumbai: The Indian Premier League (IPL) 2025 continues to be a magnet for advertisers, with over 100 brands leveraging the...
Read moreDetails
Amazon’s ad business to hit $60 billion, solidifies role in end-to-end marketing: WARC Media
Mumbai: Amazon’s advertising engine is on a remarkable growth trajectory, with retail media ad revenue projected to exceed $60 billion...
Read moreDetails
