Analysis
Global gross SVOD subscriptions will climb by 119 million in 2019: Digital TV Research
The global number of gross SVOD subscriptions will increase by 439 million between 2018 and 2024 to 947 million –...
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Commanding Respect & Demonstrated Sincerity – Brand ‘Behaviours’ that helped Modi win voter trust: TRA Research
TRA Research, a consumer-insights organization, conducted a research using TRA’s proprietary 61-Attribute Brand Trust Matrix for the two main contesting...
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BARC HSM GEC Wk 21: Dangal leads U+R while Star Plus tops Urban Market
In the data unveiled by BARC India, for week 21 pertaining to the period between Saturday, 18th May 2019 to...
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Internet ad formats set to account for over half of global media spend by 2020: WARC Global Ad Trends
WARC, the international marketing intelligence service, has found that internet ad formats are set to account for 47.7% - or...
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Indian Film’s Marketing ad spends in 2018 Progressed to a Considerable Rs.600+ Crores: GroupM’s ESP Properties
Mumbai : ESP Properties- the entertainment and sports division of GroupM launched the second edition of SHOWBIZ Report, in India. SHOWBIZ...
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Chrome Optimal+ WK 19 : BJP tops most Aired; Colgate Dental Cream is Most Watched and Most liked ad
Mumbai: Chrome Data Analytics and Media’s Optimal+ data released by India’s largest primary research and data Analytics Company conducted a...
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Consumers expect streaming in 4K and AR app usage to increase with availability of 5G in India: Study
5G networks are now going live all over the world with service providers commercializing 5G technologies. Between 2018-2024, total mobile...
Read moreDetailsPolitical parties still dominate the volume of Ad insertions in week 18; Apple iPhone is most viewed & Google is most liked : Chrome Optimal+ Wk18
Mumbai: Chrome Data Analytics and Media’s Optimal+ data released by India’s largest primary research and data Analytics Company conducted a...
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Viswasam movie premiere drives Sun TV to top spot in All India Across Genre in week 18
Chennai: Tamil Entertainment Channel Sun TV has regained the top spot as most watched channel across India during the week...
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Indian video OTT market to witness CAGR of 22.6% during 2017-22; TV to clock CAGR of 10.6%: ASSOCHAM-PwC Study
New Delhi: With a CAGR of 22.6% during the period of 2017–2022, the Indian video OTT market is poised to outperform...
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