Chennai: Tamil Entertainment Channel Sun TV has regained the top spot as most watched channel across India during the week 18.
The ascendance of Sun TV in week 18 could be attributed to the world television premiere of actor Ajith starrer Blockbuster hit movies Viswasam that was released in mid January 2019 on the occasion of Pongal festival. It turned out to be a historic blockbuster movie with a whooping collection crossing Rs 200 Crore despite competing with Super Star Rajini’s Petta.
Apparently, Viswasam movie premiere has garnered a cumulative impressions of 1,81,43,000 impressions to Sun TV which in turn driven the channel to numerouno position in the all India rating charts. The movie had also gnarred 30.02 TVR in Chennai when both SD and HD numbers are taken in to consideration. It delivered 26.17 TVR in TN &Pondy – Urban market
According to Broadcast Audience Research Council of India (BARC) data for week 18 of 2019 (Saturday, 27 April 2019 to Friday, 3 May 2019) Sun TV has surged to No. 1 position with 1013.848 million impressions in week 18 against 870.531 million impression in week 17.
Sun TV revisited the top spot in across genre all India segments after couple of weeks as the same was ruled by Dangaland Star Sports Hindi feed occasionally. While Dangal being an FTA Hindi entertainment channel, dominated the all India rating charts in the post NTO scenario. On the other hand Star Sports Hindi could visit the thrown by virtue of the IPL telecast with Hindi feed.