Analysis

Mumbai: The Red Lab, the research think tank of advertising agency Rediffusion, has released its much-anticipated annual pop culture report,...

MUMBAI: Entrepreneurial spirit is high among women worldwide – particularly younger generations – in a bid to pursue their dreams,...

Bengaluru: Nielsen has inaugurated its new offices in Mumbai and Bengaluru, reinforcing its commitment to expansion, tech innovation, and operational...

Mumbai: As Kaun Banega Crorepati (KBC) gears up to celebrate its 25th anniversary this July, speculation is rife about who...

MUMBAI: 'Chhaava' was the big Hindi release of February 2025. Ormax Media says that Ormax Cinematix's FBO could forecast its...

Mumbai: The latest report from TAM AdEx, a division of TAM Media Research, highlights significant growth in print advertising for...

MUMBAI: TikTok, the ByteDance-owned video sharing platform, is increasingly seen as able to drive full-funnel outcomes – from discovery through...

New Delhi: The Dialogue, a public policy think tank, has released a groundbreaking peer-reviewed study titled Tuning into Change: Empirical...

The Indian pay-TV industry is projected to witness a revenue contraction of 1-3% in FY2026, driven by a steady decline...

New Delhi: The Ipsos IndiaBus ICC Champions Trophy 2025 survey reveals that a significant 59% of Indians are interested in...