Mumbai: Global market research and advisory firm Ipsos has announced the India launch of Total Access—a unified and comprehensive approach to data collection that offers the widest consumer reach through five key modes: mobile, online, hybrid, multi-mode, and offline.
Built to address the complex realities of India’s diverse consumer landscape, Total Access ensures that all Ipsos solutions now come equipped with a built-in infrastructure to capture the broadest representation of Indian consumers. This includes varied demographics across rural and urban geographies, socio-economic classes, literacy levels, languages, and levels of internet penetration.
Amit Adarkar, CEO, Ipsos India, emphasized the transformative impact of this development, “Total Access addresses the concerns of clients on consumer representation and provides the transformational benefits of scale, a wide array of socio-economic consuming class, across rural and urban towns, languages, literacy levels and internet access – with authentic and human verified responses.”
With Total Access, Ipsos is now streamlining its processes and integrating its services to deliver a more robust, scalable, and tech-enabled offering.
“Streamlining our processes and integrating services for data collection imply that clients will now have access to 3.5 million panel members (biggest Indian panel base), mobile first surveys, quality checks, multiple languages, access to Ipsos IP solutions, DIY capabilities, automated reporting via dashboard display of key indicators, customizable enquiry, and add-ons like moderation, translation services and AI based transcription. All under one roof,” added Adarkar.
Effective immediately, Total Access enables clients to eliminate the need for multiple agency engagements across data collection modes, thereby simplifying strategy, enhancing reliability, and driving faster decision-making.
Geeta Lobo, Chief Client Officer, Ipsos India, elaborated on the benefit to clients, “Through Total Access we are addressing the overarching concern of client on the representativeness of data. And earlier, clients had to empanel different agencies for online, mobile, offline, hybrid and multi modal capabilities to cover different demographics. This will provide a holistic view for understanding consumers and strategizing.”
