Analysis

Bangalore: This festive season, Artificial Intelligence (AI) isn’t just enhancing shopping—it’s redefining it. According to the Marketer’s Guide to India’s...

MUMBAI: Worldpanel by Nandumerator released the 13th edition of its annual Brand Footprint India report today. The report ranks the...

New Delhi: Moloco, the AI performance advertising company, has released new research highlighting India’s rapid rise as a global driver...

Bengaluru: Indian festive shoppers are rewriting the rulebook for brand engagement. A new consumer survey report by BigCity Promotions reveals...

MUMBAI: 2024 has a good chance to become the best-ever year at the Indian box office. Ormax Media has published...

Mumbai: Alchemist Marketing Solutions has announced the launch of MORE 2026, a comprehensive report featuring 26 key predictions set to...

Mumbai: Consumers in India are forging deep emotional connections with generative AI (gen AI), with over half of active users...

Mumbai: JioStar today announced the findings of its Festive Sentiment Survey 2025, revealing that 92% of Indian consumers plan to...

Television advertising in India saw a 10% drop in ad volumes during the first half of 2025 compared to the...

Mumbai: KPMG in India has announced the reappointment of Yezdi Nagporewalla as its Chief Executive Officer (CEO) for a second...