Analysis
IPL 2025 sees 26% surge in Brand Count and 24% rise in Advertisers despite 1.1% dip in TV Ad Volumes: TAM Sports Report
Mumbai: The Indian Premier League (IPL) 2025 continues to be a magnet for advertisers, with over 100 brands leveraging the...
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Amazon’s ad business to hit $60 billion, solidifies role in end-to-end marketing: WARC Media
Mumbai: Amazon’s advertising engine is on a remarkable growth trajectory, with retail media ad revenue projected to exceed $60 billion...
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507 Million Tune In During Operation Sindoor Week: BARC India
Mumbai: TV news viewership in India reached unprecedented levels during the week of Operation Sindoor, as per data released by...
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After a sharp dip in March, April 2025 saw momentum being regained at the India box office: Ormax Media
MUMBAI: After a sharp dip in March, April 2025 saw momentum being regained at the India box office. April 2025...
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Bajaj Allianz tops Customer Experience Rankings followed by SBI General Insurance: Hansa Research
Mumbai: Hansa Research has unveiled the first edition of its Health Insurance Customer Experience Score (CuES) 2025 report, offering an...
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IPL 2025 advertising sees 1.4% surge in ad volumes during first 57 matches: TAM Sports Report
Mumbai: The IPL 2025 season has witnessed a robust 1.4% growth in commercial ad volumes during the first 57 matches,...
Read moreDetailsThere’s a growing opportunity for Salman Khan to transition into more mature, character-driven roles that align with his age and legacy: Ormax Media
MUMBAI: There’s a growing opportunity for Salman Khan to transition into more mature, character-driven roles that align with his age...
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50+ Experts redefine Marketing Leadership in MMA Global India & GroupM’s new modern marketing reckoner
Gurugram: MMA Global India, in collaboration with GroupM, WPP’s media investment arm, has launched the 5th edition of the Modern...
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Fan Loyalty Realigned in IPL 2025 as Delhi Capitals Soar and CSK Slips Nationally: report
In a season full of close contests, underdog victories, and shifting fan allegiances, Delhi Capitals (DC) has emerged as the...
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The growth of the film, TV and OCC industry unlocks adjacent growth in various sectors of the economy: MPA Deloitte Report
MUMBAI: The growth of the film, TV and Online Curated Content (OCC) industry unlocks adjacent growth in various sectors of...
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