Mumbai: The IPL 2025 season has witnessed a robust 1.4% growth in commercial ad volumes during the first 57 matches, according to the latest TAM Sports report. The insights underscore a strong advertiser response, signaling continued confidence in the tournament’s ability to deliver scale and impact for brands across categories.
Titled “TAM Sports – IPL 18 Advertising Report (First 57 Matches) – Sixth Update”, the report highlights key advertising trends, with commercial ad volumes indexed at 119 for IPL 18 compared to a baseline of 100 in IPL 17 (2024). The analysis covers 28 channels for the current season, up from 26 last year, reflecting an expanded media footprint.
Focusing solely on commercial advertisements (excluding promos, fillers, and short-duration programs), the report offers a clean view of the advertising ecosystem during the IPL. It reveals a marked increase in advertiser and category participation, aided by a higher number of broadcasters and optimized inventory strategies.
Key Highlights:
- 19% Year-on-Year Growth in commercial ad volumes during IPL 18 (first 57 matches).
- 28 Channels carried IPL 18 coverage, compared to 26 in IPL 17.
- Advertiser interest remains high across FMCG, e-commerce, fintech, and auto sectors.
- The report excludes non-commercial elements, offering a focused view of brand-led advertising.
TAM Sports also provided a historical comparison through its trend analysis sheets, including a retrospective look at IPL 14, showing shifts in category shares and channel genre preferences. These insights are designed to help advertisers make informed decisions for mid-season and future media planning.
As IPL continues to dominate the Indian broadcast and digital landscape, the TAM Sports update reaffirms its status as a preferred property for brands looking to drive awareness, engagement, and visibility at scale.
For advertisers and media planners, the consistent upward trend offers valuable insight into audience stickiness and platform loyalty — making IPL a cornerstone of the summer media calendar.
