Analysis
Ormax Media releases second edition of ‘Venn It Happens’, mapping the overlap between SVOD and Theatrical Audiences in India
MUMBAI: The second edition of Ormax Media's new feature Venn It Happens illustrates the intersection between SVOD and Theatrical audiences...
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D2C brands are no longer just selling sweets but shipping identity, aspiration and a taste if home: GoKwik report
MUMBAI: Indians swapped kaju katlis and barfis for Kunafa chocolates, the famous Bihari Thekua, and even protein bars during the...
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HAVAS Red Unveils ‘A New Lens on Brand Experience 2026’, Mapping the Future of Experiential Marketing
New Delhi: Global communications agency HAVAS Red today launched its latest white paper, “A New Lens on Brand Experience 2026,” outlining...
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98% of mid-market marketers believe AI will improve marketing effectiveness: WARC and Intuit Mailchimp
Mumbai: A new study by WARC and Intuit Mailchimp, presented by LIONS Advisory, reveals that mid-market companies are increasingly turning...
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90% of India’s Sports Audience Now Mobile-Only, Social Media Drives Engagement Surge: Comscore
Mumbai: India’s sports ecosystem is witnessing a major digital transformation, with mobile and social media emerging as the dominant touchpoints...
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Global retail media nears $200bn as search growth slows: WARC
Mumbai: The global retail media market continues to display strong momentum, with ad investment projected to surpass $200 billion by...
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Pay-or-Consent Models Can Help Digital Platforms Achieve Sustainable Growth, Finds IIM Lucknow Study
New Delhi: As global debates around data privacy and ad-driven monetisation intensify, new research from the Indian Institute of Management...
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Sensory science uncovers why consumers prefer a product, beyond basic liking scores: MRSI
MUMBAI: A session 'Winning With The Senses: How Sensory Science Drives Market Success' organised by the Market Research Society of...
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A Look Back: How Political Ads Played Out in Bihar’s 2020 Assembly Elections
New Delhi: As Bihar gears up for its 2025 Assembly Elections, insights from TAM AdEx’s 2020 report offer an interesting...
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Over 83% of Gen Z respondents said that aesthetics guide their fashion choices: Under25 Report
Bengaluru: When GST was introduced, it marked a major shift in how India viewed taxation. But for Gen Z, it’s...
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