Analysis

Mumbai: Eight in ten WhatsApp orders placed during India's festive season last year came from new customers, and brands deploying...

Mumbai: With AI moving from experimentation to everyday adoption across the world, it is no longer a tool only for...

Mumbai: Celebrity-backed advertising continued to command a significant share of IPL advertising during Season 19, with film stars and sports...

Paris: Ipsos has announced the appointment of Marion Beyret as Chief Communications Officer (CCO), effective June 13, 2026. In her...

Bali: Consumers using pirate streaming services across Asia-Pacific are increasingly exposing themselves to cybersecurity threats, privacy breaches and financial fraud,...

Mumbai: India's advertising industry is expected to surpass the ₹2 trillion mark in 2026, demonstrating resilience despite mounting geopolitical and...

Mumbai: WPP Media has significantly upgraded its global advertising outlook for 2026, forecasting the market will expand by 8.9% to...

Mumbai: India is emerging as one of the world’s most marketing-led AI transformation markets, with Indian Chief Marketing Officers (CMOs)...

Mumbai: McCann has released its latest global study, The Truth About Global Brands, revealing a major shift in how brands...

Mumbai: As the FIFA World Cup 2026 kicks off from June 11 to July 19, excitement around the global football...