Analysis

Mumbai: A new global study by Ipsos has found that India ranks lowest among 29 markets on partner satisfaction and...

New Delhi: Quick commerce platforms emerged as the biggest winners this Valentine’s season, recording a 48% year-on-year jump in order...

MUMBAI: India’s Valentine’s Day shopping is no longer built around gifts that wilt or melt by the end of the...

Singapore: Mintegral, a global programmatic advertising platform, has released its “2026 Global Non-Gaming App Trends Report” in partnership with Insightrackr,...

New Delhi: Indian brands are facing a growing and largely invisible challenge—CX Debt, the cumulative impact of small but repeated...

MUMBAI: ecommerce enabler GoKwik has launched of its 2026 D2C Calendar, a structured view of how shopping behaviour is evolving...

Mumbai: Radio advertising in India maintained a steady recovery trajectory in 2025, registering a 2% year-on-year rise in ad volumes,...

Mumbai: GIPSI, the HI + AI insights division of Tonic Worldwide, has launched EduInsight 2026, a mini-report outlining five key...

Mumbai: Worldpanel India, part of Kantar, in partnership with SYNCMedia, has launched India’s first deterministic, single-source, cross-platform attribution framework—marking a...

For more than a decade, India’s advertising industry has been optimised for abundance. More screens. More platforms. More formats. More...