Analysis
One-Third of Brands to Erode Customer Trust Through Poor AI Self-Service by 2026: Forrester
Singapore: The rapid adoption of generative AI could backfire for many brands, according to Forrester’s latest 2026 B2C Marketing, Customer...
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Media and Entertainment firms lose $2 million per hour to downtime: New Relic Report
Mumbai: New Relic, the Intelligent Observability company, today released its State of Observability for Media and Entertainment report, offering deep...
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Connection remains central to human behavior—even in digital-first ecosystems: Dentsu Report
Mumbai: Dentsu has released its much-anticipated 2026 Media Trends Report, titled Human Truths in the Algorithmic Era, spotlighting how three...
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TV’s role as lead channel is declining among top ideas – from 43% in 2018 to 26% today: WARC
Mumbai: WARC has released The Health of Creativity 2025 report, revealing a strong correlation between creativity and effectiveness in marketing...
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Experience over price – storytelling, personalization, and ethical sourcing are redefining value: WPP Media Report
Mumbai: WPP Media India has launched its new playbook, ‘Beyond Price Tags: The Power of Premiumization in India’s E-commerce Boom’,...
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India’s consumer sentiment saw an uptick of +1.4 percentage points in October 2025: LSEG–Ipsos PCSI
New Delhi: India’s consumer sentiment climbed by +1.4 percentage points in October 2025, fueled by the festive season and government-led...
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93% of Indians shop online this Diwali, driving 14% rise in sales: Criteo Report
Mumbai: As the festive season lights up across India, Criteo, the global platform connecting the commerce ecosystem, has released new...
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Diwali 2025 drives 15% rise in online orders: Admitad Report
Gurugram: Admitad, a global partner marketing network, has released its annual Diwali e-commerce insights, analyzing over 700,000 online orders made...
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LinkedIn ad revenue is forecast to reach $9.7bn (+18.5%) in 2026 and $11.3bn (+16.2%) in 2027: WARC
Mumbai: LinkedIn continues to solidify its dominance in the global B2B marketing landscape, with ad revenue projected to reach $8.2...
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52% of CCOs still recognise ESG as fundamentally changing the way businesses operate today: Ipsos
Mumbai: Ipsos has released the eighteenth edition of its Reputation Council Report, identifying the key trends shaping corporate communication and...
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