Analysis

Mumbai: At a time when traditional advertising is increasingly being ignored due to clutter and passive consumption, a new study...

Mumbai: The opening phase of the Indian Premier League (IPL) 2026 has recorded a 10% increase in television advertising volumes...

IPL 2026 is reinforcing the league’s status as one of the most powerful advertising ecosystems in global sport. With projected...

Mumbai: IPL 2026 is once again highlighting the league’s transformation into a multi-billion-dollar sports business ecosystem. With advertising revenues expected...

Mumbai: IPL 2026 is reinforcing the league’s position as one of the most formidable commercial ecosystems in global sport. The...

Mumbai: OOH Growth is expected to be driven by continued digital transformation, premiumisation of inventory, geographic expansion and deeper integration...

Mumbai: KNOLSKAPE, a company that works in the field of experiential learning tech and talent transformation, has released its latest...

Mumbai: WPP Media has released the 13th edition of its flagship report, Sporting Nation: Building a Legacy, highlighting a landmark...

Mumbai: Smytten PulseAI has unveiled its OTT Talent Tracker, a first-of-its-kind nationwide study measuring film actors across India on three...

Mumbai: The upcoming FIFA World Cup 2026 is expected to inject $10.5 billion into the global advertising market, but its...