Analysis
86% of online consumers accept offers compared to 60% offline uptake: Kantar
Mumbai: 86% of online consumers are willing to take up offers while the offline offer uptake stands at 60% which...
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An omni-channel marketing strategy impacts areas like app stickiness, conversion rates, and onboarding rates: CleverTap Report
Mumbai: CleverTap, an all-in-one engagement platform, today released its market research report on 'Unraveling the Cross-Channel Marketing Strategy'. The report...
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B2B campaigns with a clear Customer Promise are 3x more likely to boost market share and 2.5x more likely to enhance brand health: WARC
WARC Advisory in partnership with The B2B Institute, LinkedIn’s marketing think tank, and strategy expert Roger Martin today published “Making...
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Indian FMCG industry clocks 4% value growth in Q2 2024 led by 5.2% rural volume growth: NielsenIQ
Rural value growth reached 4.4% and continues to stay ahead of Urban at 3.8% on the other hand there was...
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India’s lifestyle market will reach $210 billion with 18%–22% online penetration by 2028: Bain & Company and Myntra study
Mumbai: India’s $130 billion lifestyle market, with fashion accounting for 80% and the rest beauty and personal care (BPC), is...
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Food emerged as a universal favourite way to unwind, with 35+ purchases made every minute in Awfis cafeteria’s pan-India
Mumbai: Awfis has unveiled its latest report, ‘Awfis Unwind: Fun, Food and Retail’ which delves deep into the lives of...
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89% of Sales Teams in India Are Using AI: Salesforce Report
AI + data + CRM tech major Salesforce has released the new State of Sales report, sharing insights from 5,500...
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Quality, flexibility, and convenience core to win Indian news subscribers: Kantar Study
New Delhi: Google and Kantar released a new research report called "The Indian News Consumer: Willingness to Pay and Key...
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Kids ask their parents more questions when watching TV: Amazon Alexa study
Mumbai: Children are inherently curious and parents are always trying to find accurate answers that satiate their curiosity. This was...
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New research by ServiceNow reveals Indians lose over a day yearly due to slow service, prompting two-thirds to ponder brand switching
Mumbai: Indians spent more than 15 billion hours on hold to customer service, according to new research from ServiceNow, the...
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