Analysis

Mumbai: The current OTT viewers in India stand at 216 Mn across all active platforms like Netflix, Hotstar, Prime Video,...

India's internet economy aims for USD 1 trillion in 2030, driven by e-commerce projected at USD 325 billion globally. In...

Mumbai: Kantar, a marketing data and analytics company, today introduced the Blueprint for Brand Growth, an analysis of more than...

Integral Ad Science (Nasdaq: IAS) has announced the launch of the IAS Election Lab today. This initiative, driven by IAS...

Mumbai: New data has revealed that the USA is the country projected to make the most in online gambling revenue...

Mumbai: Fragmented media consumption and rising advertising costs are making it harder for brands to reach and connect with audiences....

Mumbai: According to TAM AdEx - 2023 Cross Media Advertising Recap - BFSI Sector TV ad volumes of the BFSI...

Mumbai: As Mother’s Day approaches, Skimlinks, a Taboola company and a commerce content monetisation platform, unveils key insights into the...

Mumbai: Ad tech company VDO.AI recently conducted a comprehensive study to assess the impact of interactive OLV ads. In comparison...

Mumbai: Media fragmentation can fuel growth for audience-centric advertising. Many advertisers are seeking greater agility and cross-channel measurement capabilities. Scale...