Analysis

Mumbai: Beauty and personal care company Honasa Consumer said that it planted half a million trees and encouraged organic farming,...

Mumbai: Marketers are focused on safeguarding their brands from growing threats including AI-generated deepfakes and misinformation. Consumers increasingly hold advertisers...

The Indian Premier League (IPL) has become a premier platform for advertisers and brands to showcase their products and services...

Mumbai: WebEngage’s State of Careers in Retention Marketing report finds that there are lucrative career opportunities in the retention marketing...

Mumbai: Social platforms dominate the global media landscape, and wield huge influence over how brands reach their audiences. Meta is...

The portrayal of female protagonists in the Hindi GEC category has undergone a remarkable transformation over time. Previously depicted as...

Mumbai: The Podcast Pulse is a report on podcast consumption in India. Developed by UNPAC Research (OPC) with the support...

Mumbai: In the 17th edition of the IPL, there was a 23% decline in the volume share of ads endorsed...

As temperatures soar in India, the demand for summer products has surged by 156% in searches since January 2024. In...

Mumbai: Internet in India is democratised and widely used; but now the country sits on the cusp of an AI...