Analysis

In a significant move towards refining socio-economic analysis, Chrome DM proudly announces its adoption of the Indian Standard of Living...

The experts panel comprising Shuvadip Banerjee, Chief Digital Marketing Officer, ITC, Shashank Srivastava, Senior Executive Officer, Maruti Suzuki India, Arnaud...

Mumbai: GroupM, WPP’s media investment group, launched the second edition of “The Changing Landscape of Indian Television” on the state and potential...

Mumbai : IAB Tech Lab, the global digital advertising technical standards-setting body, has announced the latest advancements in podcast measurement...

New Delhi: Market Research Society of India (MRSI) Golden Key Awards 2023 has honoured Partha Rakshit and Pranesh Mishra, two...

The Marketing Research Society of India (MRSI) organised a panel discussion titled, ‘Targeting and ISEC-Socio Economic Classification. The panellists were...

Market research industry body, Market Research Society of India (MRSI) announces the adoption and implementation of its latest Socio-economic Classification...

CleverTap has released its industry data-science report titled ‘Navigating Personalization: A Balancing Act for eCommerce’. The report showcased the importance...

Mumbai: A mix of traditional romantics and modern-day shoppers were seen loading their carts on Valentine's Day. Headphones, rings, chocolates,...

Mumbai: This year the Adex will grow by 12% and cross Rs. 1.11 lakh crore according to the Madison Media...