Analysis
72% of marketers plan to apply AI in more ways over the next 12 months: MiQ Report
Mumbai: Artificial intelligence continues to reshape the advertising landscape, driving efficiencies across media planning, creative optimization, and audience engagement. However,...
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65% of global media coverage positioned BYD in 2025: CARMA Study
Singapore: A new report by CARMA, BYD vs the World: A Media Intelligence Perspective on a Rising Superbrand, reveals that...
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Marketer confidence drops 11 points as lasting economic instability drives shift in consumer priorities: WARC
MUMBAI: WARC has unveiled The Marketer's Toolkit 2026, revealing five critical trends set to disrupt global marketing practices and reshape...
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YouGov names Michelle Gelman as Chief Data Officer
London: YouGov, a global leader in data and analytics, has announced the appointment of Michelle Gelman as Chief Data Officer,...
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Entertainment and E-commerce Websites Struggle with Accessibility, Showing High Error Rates: India’s Digital Accessibility Report
MUMBAI: A new national study by BarrierBreak, in partnership with the National Centre for Promotion of Employment for Disabled People...
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Ormax Media releases second edition of ‘Venn It Happens’, mapping the overlap between SVOD and Theatrical Audiences in India
MUMBAI: The second edition of Ormax Media's new feature Venn It Happens illustrates the intersection between SVOD and Theatrical audiences...
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D2C brands are no longer just selling sweets but shipping identity, aspiration and a taste if home: GoKwik report
MUMBAI: Indians swapped kaju katlis and barfis for Kunafa chocolates, the famous Bihari Thekua, and even protein bars during the...
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HAVAS Red Unveils ‘A New Lens on Brand Experience 2026’, Mapping the Future of Experiential Marketing
New Delhi: Global communications agency HAVAS Red today launched its latest white paper, “A New Lens on Brand Experience 2026,” outlining...
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98% of mid-market marketers believe AI will improve marketing effectiveness: WARC and Intuit Mailchimp
Mumbai: A new study by WARC and Intuit Mailchimp, presented by LIONS Advisory, reveals that mid-market companies are increasingly turning...
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90% of India’s Sports Audience Now Mobile-Only, Social Media Drives Engagement Surge: Comscore
Mumbai: India’s sports ecosystem is witnessing a major digital transformation, with mobile and social media emerging as the dominant touchpoints...
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