Analysis

Mumbai: eClerx Services Ltd has released its latest eClerx Marketing Report 2026: Mind the Gap, revealing that despite significant investments...

Mumbai: As generative AI platforms increasingly influence how consumers discover products, services, and brands online, a new study by DareAISearch has...

New Delhi: Artificial intelligence is rapidly becoming a mainstream business tool for India’s online seller community, with 56% of sellers...

New Delhi: India's smartphone market could face a significant slowdown if device prices continue to climb, with as much as...

Mumbai: PwC India has announced the extension of its strategic alliance with Leah, an enterprise agentic AI company, to help...

By the time the first ball of IPL 2026 was bowled, the match had already been playing for weeks. On...

Mumbai: India’s biggest advertisers may have dominated airtime during IPL 2026 on Connected TV (CTV), but when it came to...

Mumbai: Hansa Research Group, through its IPLomania study tracking audience behaviour during the first six weeks of IPL 2026, has...

Mumbai: The country’s creator economy is entering a more formalised phase, with content creation increasingly shifting from independent platforms into...

New Delhi: Ipsos has released its Generations Report 2026, examining the demographic, workplace and behavioural shifts reshaping societies, economies and...