Analysis

Mumbai: Shop Culture has released insights from its latest report, “The Commerce Reckoning: 2025 Global Intelligence Report,” highlighting a major...

As brands sharpen their digital playbooks around the Indian Premier League, influencer marketing is fast emerging as a major spending...

Bengaluru: Meta, in collaboration with Ormax Media, has unveiled a new report titled “Micro Dramas: The India Story,” spotlighting the...

Mumbai: The Advertising Standards Council of India (ASCI) Academy, in collaboration with Futurebrands Consulting, has unveiled its latest research study...

Mumbai: MYFANDOM, India’s first direct-to-fan ecosystem, has released its inaugural India Fandom Report, highlighting the rapid rise of fandom culture...

Mumbai: HerKey, in association with Havas Creative India, the creative agency of Havas India, has unveiled a new cross-industry report...

Brussels: A new study commissioned by Proximus Global has highlighted the growing threat that digital fraud and AI-generated scams pose...

Mumbai: A new report by pi-labs has raised alarm over the rising misuse of artificial intelligence in the creation of...

Mumbai: A new global study by Ipsos reveals that Indians broadly support gender equality while continuing to hold on to...

Mumbai: Market Research Society of India (MRSI) celebrated excellence in the market research and insights industry at the 7th edition...