Authors Corner

The digital transformation of India began with a simple but powerful shift: smartphones became affordable, data costs dropped dramatically, and...

For many years, advertising agencies were known for one thing: Creative concepts. A funny film, a catchy jingle, a nice...

The year 2025 did not seem disruptive online, but a silent marketing revolution is transforming the thinking and functioning of...

Across digital ecosystems, information travels with a speed and density that leave limited room for reflective processing, and advertising content...

At some point, every brand faces two choices: evolve with time or watch the world move on without it. The...

Black Friday has quietly become the period when customer intent is more visible than at any other point in the...

For decades, Linear TV advertising was the undisputed champion of brand-building. It offered massive reach, a larger-screen video experience, and...

For years, the world of marketing and PR has revolved around the pursuit of perfection. We’ve spent decades curating flawless...

In 2025, it is abundantly clear that in our rapidly changing social media and digital storytelling landscape, there is definite...

The strongest ideas rarely arrive from a single direction. They come from an ongoing conversation between two impulses. One is...