Authors Corner

Not all ad inventory needs to interrupt something to be effective. In fact, much of CTV's most exciting ad space...

In October 2010, something unusual happened in the world of marketing. Gap Inc., which had built one of the most...

Women represent one of the most powerful consumer segments in the global economy. Today, they control or influence nearly 70–85%...

For more than two decades, I have worked at the intersection of Indian and global brands and the Nepali consumer....

The global AI discourse is no longer speculative. it is accelerating. Recent commentary from Matt Shumer, CEO of Otherside AI,...

A few years ago, when my primary forte was digital, I was having a heated discussion with a colleague who...

Everyone wants the billboard. No one wants the barcode. In most marketing meetings, there’s a moment when the lights dim,...

Creativity has always been shaped by the world around it, yet today that world changes faster than any marketer can...

The current creative agency structure is undergoing a structural reset and now is changing. For decades, the operating model was...

Deepfakes, cloned voices and synthetic content are no longer experimental curiosities confined to research labs, they have now become mainstream...