Authors Corner

This morning (8 th Oct) two seemingly unrelated pieces of news caught my attention — but together, they tell a...

Over the last two decades, customer experience (CX) has undergone a profound transformation. In today’s time, customer experience is no...

The writing is on the wall. India's FMCG sector, long dominated by legacy giants such as HUL, Nestle, ITC, Reckitt,...

What Truly Is Virality? Whenever you hear the term social media, the first thing that comes to mind is virality....

Every year, India’s advertising calendar lights up around Diwali, Holi, Eid, and Christmas. These marquee festivals dominate campaign planning, media...

As business leaders, the pursuit of inspiring teams, enhancing engagement, and driving measurable results remains paramount. While optimized processes and...

When we talk about artificial intelligence in branding, the conversation often drifts towards automation, cost efficiency, or futuristic tech jargon....

Television is not dying. It is evolving. Right before our eyes, in millions of Indian homes, a quiet revolution is...

The Indian tyre industry has quietly turned into one of the most aggressive advertisers in the country. From MRF’s iconic...

Over 50% of Indian consumers are increasingly critical of online content. As per the research led by Accenture, 71% consumers...