Authors Corner

In the rush to deploy AI across customer experience, many brands have overlooked the one variable that determines whether automation...

For decades, human faces have been used to build trust and aspiration for brands - celebrities, influencers, founders, even mascots....

India’s next phase of growth in the home and building materials sector is increasingly being driven by Tier 2 and...

There is an increasingly popular belief that creators who think will outlast creators who entertain. On the surface, the claim...

For years, the beauty industry has comfortably sat behind reassuring words - clean, green, pure, conscious. These adjectives were meant...

For decades, advertising was built on persuasion. The goal was simple: attract attention, trigger emotion, and drive action. In many...

In Tier-2 real estate market visibility is no longer about how loudly a brand speaks it’s about how locally it...

Global digital ad spend is under pressure from a silent threat: invalid traffic (IVT). A new report estimates that advertisers...

Traditionally, public relations has been perceived as a department that executes decisions instead of shaping them. In numerous organisations, PR...

Mumbai: The Union Budget is one of those annual events that grabs the attention of everyone, from business leaders and...