Authors Corner
How Brands and PR Practitioners Can Stay Ahead in the Digital Age
In today's rapidly evolving digital landscape, the role of public relations (PR) has undergone significant transformation. The integration of advanced...
Read more
Strategic Masterstroke! The Ambanis’ Opulent Affair Aligns with ‘Wed in India’
Credit goes to Ambanis for aligning the marriage event with the Prime Minister’s Mission of ‘Wed in India.’ India is...
Read more
Understanding the Power of Branding with Mobile OEM Advertising
In the ever-evolving landscape of digital marketing, mobile OEM (Original Equipment Manufacturer) advertising has rightfully emerged as a formidable force,...
Read more
City Trends vs. Rural Traditions: Aligning Your Brand with Regional Preferences
In the world of Fast-Moving Consumer Goods (FMCG), understanding and catering to regional preferences is crucial for success. Urban and...
Read more
The Indian VFX Industry and What It Holds for Creative Talents
In the past few years, the Indian Visual Effects (VFX) industry has gone through a dynamic shift. From being a...
Read more
Short but Sweet: The Effectiveness of 30-Second Commercials
Since the subject of this article is 30 seconds of advertising, before I express anything about it, I would like...
Read more
Penalized for Loyalty: Are Brands Betraying Their Most Loyal Customers?
We've all been there. You've been a loyal customer of your favorite brand for years, recommending them to friends and...
Read more
How AI is Revolutionizing Measurement and Analysis of CTV Campaigns
Connected TV (CTV) has rapidly gained traction in India, transforming the media consumption landscape where users are shifting away from...
Read more
Playing Long Innings with Clients’ Brands: The Challenges
Long collaboration between an Advertising Agency and a client on its brands is the ultimate crowning glory for both...
Read more
