Authors Corner

The Martech industry has experienced a seismic shift over the past few years, and 2024 has been no exception. In...

In a day of continual digital bombardment, ad fatigue is an advertiser's worst fear. Engagement declines and ROI sharply declines...

If we talk about the luxury segment, the distinction between a product and a legacy is always storytelling. For decades,...

The year 2024 has undeniably transformed the landscape of content creation marking a significant move from the digital norms that...

For Indian Brands, festive marketing has always been the peak time for leveraging positive consumer sentiment around gifting and splurging...

In a world that feels both hyperconnected and yet disconnected, Adobe’s 2025 Creative Trends Forecast captures in many ways the...

Is your brand seeking a competitive advantage in today’s chaotic digital marketplace? Are you looking to cut through the clutter...

Gen Z has transformed the way we think about shopping. This cohort, born between 1997 and 2012, views retail as...

In the blink of an eye, a careless tweet or a false rumour can easily become a full-blown PR nightmare....

As we wrap yet another year of marketing and innovating, let’s look at how the trends which started this year...