Authors Corner

‘To TV or not to TV, that is the question.’ Recently, Neal Mohan, CEO, YouTube mentioned that ‘YouTube is the...

If you're in the business of AI-driven content, you've probably noticed a growing challenge— Large Language Models (LLMs) are powerful,...

In this article, aligned with International Women's Day, Soumita Das, Creative Director - Copy, ADK India, highlights the biases women...

2025 is the year of the community in marketing. Gone are the days of one-sided communication with users, where marketing...

Most analytics tools track visible interactions — clicks, referral sources, and conversions. But the real influence in B2B marketing often...

When I began this journey, my purpose was clear—to transform how we remember and celebrate those we've lost. Memorials should...

The era of Beyblades battles during breaks, Farmville farms that needed watering, Shinchan’s mischievous antics on TV, and Why This...

“What’s in a name?” Shakespeare famously asked. If you are a legacy brand with decades of history, maybe not much....

I was at the agency when the great Chal Meri Luna Campaign was created by Piyush Pandey. A timeless campaign,...

If there’s one thing India loves as much as cricket, it’s a good story. And when you marry the two,...