Authors Corner

Picture this: You're scrolling through Instagram, and an influencer you’ve followed for years suddenly promotes a product. The recommendation feels...

"Advertising is the key to world prosperity," and “Advertising is the Vital force of our National life”. These famous statements...

I recently shared my experience of flying with Vistara, for the first time post its takeover by Air India, and...

As we approach the end of 2024, the Public Relations (PR) industry in India finds itself at a significant crossroads....

The digital advertising strategies of Indian brands are evolving rapidly in alignment with fast-shifting consumer demands. At the moment, every...

In today's rapidly changing digital world, reaching out to people requires more than creativity and reach. Articulated with human insights...

India's gaming industry has experienced remarkable growth in recent years, evolving into a significant economic sector. A notable aspect of...

With over 2 billion children around and world this day is of great significance around the globe especially to India,...

When brands consistently seek new paths to engage their audiences, Digital altruism – campaigns that combine marketing with support for...

Consumer durables hold an important place in the economy of India, contributing around 0.6 percent of the country’s gross domestic...