Authors Corner

The Indian perfume for men market is experiencing a seismic shift in marketing strategy as brands navigate between traditional celebrity...

In India, beauty has always been closely tied to self-care, wellness, and cultural expression. In 2026, this connection is only...

When I look back at 2015, it's striking how different the landscape was. Most Indians were still using feature phones,...

For decades, marketing was responsible for driving visibility, generating leads and delivering ROI. Campaign performance and revenue growth were the...

Connected TV (CTV) is now the second fastest-growing advertising medium globally. But with this rapid rise comes a major challenge:...

In today’s business climate, disruption is not a phase; it’s the default setting. From AI breakthroughs and shifting consumer values...

A new era in sports marketing Artificial Intelligence (AI) is no longer a futuristic buzzword. It is reshaping industries today....

In an age where attention is currency, brands are no longer just competing for visibility, they’re competing for relevance. The...

With a 27% increase compared to 2024, the Indian e-commerce industry is expected to reach sales of approximately 1.2 lakh...

As brands prepare for India's festive season in 2025, the media landscape is no longer about selecting mobile , CTV...