Authors Corner

Public Relations has long been recognized as a critical driver of reputation and influence, yet its value has often been...

The next decade belongs to a generation that most businesses are not even preparing for. Gen Alpha. Born between 2010...

India's cricket is at a crossroads. The biggest players of the last ten years, Virat Kohli, Rohit Sharma, and Ravindra...

This morning (8 th Oct) two seemingly unrelated pieces of news caught my attention — but together, they tell a...

Over the last two decades, customer experience (CX) has undergone a profound transformation. In today’s time, customer experience is no...

The writing is on the wall. India's FMCG sector, long dominated by legacy giants such as HUL, Nestle, ITC, Reckitt,...

What Truly Is Virality? Whenever you hear the term social media, the first thing that comes to mind is virality....

Every year, India’s advertising calendar lights up around Diwali, Holi, Eid, and Christmas. These marquee festivals dominate campaign planning, media...

As business leaders, the pursuit of inspiring teams, enhancing engagement, and driving measurable results remains paramount. While optimized processes and...

When we talk about artificial intelligence in branding, the conversation often drifts towards automation, cost efficiency, or futuristic tech jargon....