Authors Corner

In 2025, marketing teams have access to a huge chunk of data that helps them track customer interactions across websites,...

When I look at why creator-led campaigns are beating traditional media in India, I’m not speaking from theory, I’m speaking...

Retail media is on the brink of significant transformation. As brands raise the bar on measurable ROI and consumers seek...

B2B marketing will be closely tied to visibility, trust and revenue impact. By 2026, B2B marketers will have a different...

The Indian automotive landscape underwent a decisive shift in 2025 as Mahindra rose to the No. 2 position and Tata...

The Crisis Moves Beyond Debate Into Corporate Strategy In December 2025, the Indian TV industry's crisis stopped being theoretical and...

2025 marked a decisive inflection point for advertising and marketing, especially across digital and OTT platforms, as the industry moved...

December 2025 didn’t just mark the end of another calendar year — it cemented itself as a cultural milestone for...

There was a drop of 36% in clothing utilisation during 2000-2015 across the globe. In spite of this, the global...

Connected TV (CTV) is one of the most talked-about topics in advertising today. Globally, it’s the second-fastest-growing medium, yet in...