Authors Corner

The value of a live experience lies in its ability to turn audiences into participants and participants into storytellers. Brands...

Here is a question every brand leader should ask themselves: when was the last time a quarterly brand tracker significantly...

The traditional search bar is no longer the main way to make a sale in 2026. Instead, it is slowly...

The Indian beauty industry is undergoing a substantial transformation. What was once controlled by international brands is now confronting a...

There is a conversation I keep having with brand and marketing leaders across India. It usually starts with anxiety —...

Sports and gaming have always been built on engagement, bringing together communities, emotion, and sustained attention. However, the nature of...

For years, publishers operated within a well-defined role. Create content, build audiences, and monetise that attention through advertising. It was...

For years, Connected TV (CTV) and Digital Out-of-Home (DOOH) have largely been viewed as premium branding channels. Their strengths like...

It wasn’t even the match anyone remembers. A routine India game, somewhere in the early 2000s, the kind that fades...

A few years ago, I sat in a brand review meeting where the PR team presented their campaign, the digital...