Authors Corner

Most real estate marketing still speaks in the language of what a home is. Buyers have quietly moved to interpreting...

I came across an article in a leading national newspaper talking about how quick commerce is becoming the new playground...

The creator economy is a thriving ecosystem of content creators, influencers, and digital entrepreneurs who monetise their work across digital...

In today’s dynamic and opportunity-rich marketplace, the role of marketing is evolving in meaningful ways. Consumers are more curious, more...

From Products to Brands, The thin line between utility and memory Maya Angelou once said, people will forget what you...

Brands that still plan only in campaigns are dinosaurs waiting for the asteroid. For the longest time, brands have been...

The rules of global work have changed. Geography is no longer the advantage it once was. The creative and technology...

Celebration Has Evolved There was a time when occasion marketing followed a predictable formula. Festivals meant indulgence. Summer meant sugary...

According to KlugKlug, nearly three quarters of influencer marketing spends in India still flow directly between brands and creators, outside...

The rush to adopt artificial intelligence has led many brands to train systems on internal data without a clear plan....