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From Products to Brands, The thin line between utility and memory Maya Angelou once said, people will forget what you...

As generative AI becomes increasingly embedded across the advertising ecosystem, it is beginning to reshape how premium video campaigns are...

Asia Pacific’s FMCG landscape is witnessing a decisive shift, with local brands now commanding nearly 79% of value share, up...

Mumbai: India’s television ecosystem is heading toward a structural reset. With the Telecom Regulatory Authority of India (TRAI) initiating consultations...

A new brand language is emerging from India; culturally rooted, globally confident, and built with strategic depth rather than surface...

Lenexis Foodworks-owned Desi Chinese QSR chain Chinese Wok earlier this year consolidated its creative, social, and media mandate with Havas...

On the back of reaching the final of the previous season of the IPL the franchise Punjab Kings is targeting...

Smerc Foods and Beverages, the parent company of Kaatil, is an innovative, product-focused D2C startup, nurturing and creating consumer brands...

April Fool’s Day has evolved into a strategic playground for brands to showcase creativity, cultural relevance, and digital agility. This...

Greenlam Industries, is a surface solutions brand. Mikasa has evolved into a single, unified identity that brings diverse interior solutions...