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Ting’s principle has always been, “slow is smooth and smooth is fast”: Aadil Mehta, Ting
Ting was established in 2009, as a fully integrated Creative and Digital Agency comprising a team of 325+ with offices in Mumbai, Chennai & London. At...
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Millennials are willing to give a chance to the brands endorsed by celebrities: Industry experts at 3rd edition of Medianews4u Straight Talk
Every brand in India needs a personality to speak about them. In some cases, the brand itself or the brand...
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Straight Talk 2021: Digital being fragmented across platforms, takes a longer time to reach a significant fraction of people compared to print and television: Udaykumar Pasupathi, OMD Chennai
Are ad dollars following audiences to digital screens commensurately? Can better measurement help linear TV retain dominant ad share?, the...
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Digital adoption of Customers has increased during the pandemic: Retail Experts at Medianews4u Straight Talk 2021
Chennai: With retail being the key investor in the ad spend across various traditional and digital mediums, the session with...
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MyGate’s Community Engagement Programme allows brands to reach consumers directly: Anish Anthony
Founded in 2016, MyGate is the largest community app in the country, simplifying urban living of over 3.5 million homes...
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Sun TV Network enters Marathi GEC space with Sun Marathi
Chennai: Sun TV Network has entered the Marathi Entertainment Television space with the launch of Sun Marathi. The Channel went...
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Disney Star India rejigs its Channel bouquet, to rebrand and add new Channels while Bindass and Star World to go off-air
Dinsey and Star India is all set to rejig its list of channels on air with addition, omission and rebranding...
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Television medium clocks a notable 66% increase in ad space for the Edible Oils category: TAM AdEx
According to the TAM AdEx report on category advertising, the Ad volumes of the category Edible Oils on Television saw...
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Is Invesco arm twisting Punit Goenka for refusing its merger deal with a Strategic Group?
Demonstrating their continued faith in Goenka's leadership and the Board's handling of the various governance related matters, Invesco voted in...
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We make our own IPs because it gives us better control in terms of what we want to do, not just with storytelling, but also how then these characters can lend themselves: Anu Sikka, Viacom18
The need for new characters and immersive stories is at an all-time high and India’s leading kids’ entertainment franchise Nickelodeon,...
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