Chennai: Sun TV Network has entered the Marathi Entertainment Television space with the launch of Sun Marathi. The Channel went on air today (17th October 2021) at 6: 30 PM and it will be a Free-to-air channel.
The channel’s Tagline is ‘Sohala Natyancha’ which translates to ‘Celebrating relationships’. Staying true to its tagline, the channel has announced 3 hours of original programming with 6 shows starting from 6.30 pm to 9.30 pm. Each of these shows explore unique relations in its storyline. The shows announced are ‘Nandini’ at 6.30 pm, ‘Sundari’ at 7 pm, ‘Jaau nako dur..baba!’ at 7.30 pm, ‘Abhalachi Maya’ at 8 pm, ‘Kanyadaan’ at 8.30 pm and ‘Sant Gajanan Shegaviche’ at 9 pm. The Channel is likely to add movies to its Programming line-up that includes a mix of original Marathi movies and dubbed movies of hit titles from other languages as the network has a strong library of 4000+ movie titles.
The channel has also announced ‘Bagha Roj Jinka Rokh’ (Watch Daily, Win Cash) contest which every day offers an opportunity for more than 1,000 viewers to win up to 2 crores in cash prize from Dusshera to Diwali. Every day during the contest period, one question will be asked in each of the six shows and viewers will have to give a missed call to register their answers on the numbers provided.
With the entry of Sun Marathi, the Marathi GEC space get even more competitive as the market is already having handful of satellite channels with Star Pravah on top of the viewership chart followed by Zee Marathi and Colors Marathi at No. 2 and No. 3 position respectively. The market also has other players like Sony Marathi and Fakt Marathi.
Prior to entering Marathi Market, Sun TV Network forayed into Bengali entertainment television market with the launch of FTA Bengali GEC, Sun Bangla on 3 February 2019.
With the launch of Sun Marathi, the Conglomerate has power-packed Thirty Four TV Channels with the reach of more than 95 million households in India. Out of 34 Channels 25 are aired in SD format and 9 Channels in HD format across six Indian languages. It also beams 68 FM Radio Station across India.
Sun TV Network’s channels can be viewed in 27 countries including U.S.A, Canada, Europe, Singapore, Malaysia, Srilanka, South Africa, Australia and New Zealand.