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“What’s in it for me” content is my go-to rule of thumb: Janhavi Iyer, Gozoop
Janhavi is the Director Brand Strategy at Gozoop, a digital-first marketing company. She is responsible for creating sharp and strategic...
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Adani Group set to enter Media business, names Sanjay Pugalia as CEO & Editor-in-Chief
Adani Group has named veteran journalist Sanjay Pugalia CEO & Editor-in-Chief, to lead the Group’s media initiatives. A renowned political...
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ZEE Board condemns allegations made against its former Non-Executive Directors Ashok Kurien and Manish Chokhani
Mumbai: The Board of Directors of Zee Entertainment Enterprises Limited, the leading Content Company, has strongly condemned the allegations made...
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Disney Hotstar’s Buzz score surges from 28.4 to 32.9 between 15th Aug and 9th Sept 2021: YouGov
Mumbai: Ahead of the second edition of IPL 2021, YouGov BrandIndex data shows Disney+ Hotstar Buzz score has registered an...
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Content is Connect, PM Modi on Sansad TV launch
Prime Minister Narendra Modi, along with Vice President of India and Rajya Sabha Chairperson M Venkaiah Naidu, and Lok Sabha...
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95% of our revenue comes from the in-app purchase or real money gaming: Manav Sethi, Chief Marketing Officer, Octro
Octro is a new age platform that aims to create leisure and gaming options for the world at large. Headquartered...
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Our campaign with MS Dhoni will also educate the public on the importance of preventive healthcare and available diagnostic services: Aishwarya Vasudevan, Neuberg Diagnostics
Neuberg Diagnostics, India’s fourth-largest diagnostics lab chain, the best-in-class laboratories across India, the UAE, South Africa, and the USA have...
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TV advertising volumes for Retail Outlets –Jewellers registers 52% growth: TAM AdEx
TV advertising volumes for Retail Outlets –Jewellers category grew by 52% in Jan-Aug’21 compared to Jan-Aug’20, as per TAM AdEx....
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T-Series & Reliance Entertainment Come Together to Produce a Slate of Films at an Investment of Over INR 1,000 Cr
Mumbai: In one of the Indian film industry’s biggest collaborations, T-Series & Reliance Entertainment have joined hands to produce more...
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Video walls have a huge impact, ensuring the Brand to gets noticed by the public and consumers at large: Rishubh Nayar, Christie Digital Systems
Christie is a global audio-visual, content management, and image processing Technologies Company specializing in solutions for cinema, business, education, entertainment,...
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