TV advertising volumes for Retail Outlets –Jewellers category grew by 52% in Jan-Aug’21 compared to Jan-Aug’20, as per TAM AdEx. More than 150 advertisers advertised for 170+ brands under the category ‘Retail Outlets –Jewellers’ on Television.
The news genre with a 63% share of Ad Volumes was the most preferred genre by the advertisers of Retail Outlets – Jewellers followed by GEC. Together, the Prime Time, Afternoon, and Morning time bands combined for more than 70% of Ad Volumes for Retail Outlets – Jeweller’s CategoryCategory.
‘Lalithaa Jewellery Mart’ was the top advertiser with a 32% share of Ad Volumes followed by ‘Kalyan Jewellers’. The Top 10 Advertisers and Brands had more than 75% share of Television Ad Volumes. More than 80 plus new brands were advertised in January-August’21 compared to Jan-Aug’20, among which Thangamayil topped the list.
Among the Program genres on Television, News Bulletin was the most preferred program genre with a 43% share of Ad Volumes by Retail Outlets – Jewellers category. The top 5 genres together had more than 75% share of Ad Volumes for Retail Outlets –Jewellers category.
Prime Time was the most preferred Time Band for promoting brands by Retail Outlets – Jewellers category followed by Afternoon. Together, the Prime Time, Afternoon, and Morning time bands shared for more than 70% of Ad Volumes for Retail Outlets – Jewellers category. 20-40 seconders were most preferred by the advertisers of Retail Outlets – Jewellers Category. 20-40 seconds and <20 seconds ads together added 88% share of Category’s Ad Volumes during Jan-Aug’21.
Print Advertising
Print Ad Space for Retail Outlets – Jewellers category saw a sharp growth of 70% in Jan-Aug’21 compared to Jan-Aug’20. In Print Medium, 2,170+ Advertisers were registered, which advertised for 2,290+ brands under the Retail Outlets – Jewellers category. Top 10 Advertisers and Brands had 58% and 52% share of Ad Volumes respectively during the period of Jan-Aug’21. During Jan-Aug’21, 1,200+ new brands were advertised in the Print medium compared to Jan-Aug’20. ‘My Kalyan (Kalyan Jewellers)’ was the top advertised new brand in Jan-Aug’21.
The English Language was on top with a 26% share of Ad Space. The Top 5 Publication languages together added 78% share of Category’sCategory’s Ad Space.3 Southern Languages together comprised of 33% share among the Top 5 Publication Language. Publications from South Zone had half of the Ad Space share from Retail Outlets – Jewellers category players. Publications from Chandigarh and Kolkata led the list of cities at the All India level for Retail Outlets – Jewellers category.
59% share of Print Ad Space for Retail Outlets – Jewellers category was promotional offers during Jan-Aug’21. Among Sales Promotions, Discount Promotion occupied 53% share of Ad Space followed by Multiple Promotion with 39% share during Jan-Aug’21. Among the advertisers using promotional offers, ‘Joy Alukkas Group’ topped with an 18% share of Ad Space followed by ‘Kalyan Jewellers’.
Radio
Ad Volumes for Retail Outlets – Jewellers category on Radio grew by 120% in Jan-Aug’21 over Jan-Aug’20. More than 170 Advertisers and Brands advertised on Radio under the Category Retail Outlets– Jewellers. ‘Joy Alukkas Group’ led the list of advertisers with 18% share and Top 10 advertisers and brands contributed 54% of the share. During Jan-Aug’21, 90+ new brands were advertised on Radio compared to Jan-Aug’20. ‘BhayyajiRamabhaujiRokde Jewellers’ was the top advertised new brand in Jan-Aug’21 on Radio under Retail Outlets – Jewellers.
On Radio, The Top 5 states occupied nearly 70% of the Ad Volume pie for the CategoryCategory. Radio stations from 4 Southern states accounted for a 48% share of Radio Ad Volumes for the CategoryCategory during Jan-Aug’21. Advertising for Retail Outlets – Jewellers category preferred in Afternoon and Evening time-band, combining 69% share of Ad Volumes on Radio.
Digital
On Digital medium Ad Insertions for Retail Outlets – Jewellers category grew by 175% in Jan-Aug’21 over Jan-Aug’20. More than 330 Advertisers and Brands advertised on Digital medium under the category Retail Outlets – Jewellers. ‘Malabar Group of Companies’ led the list of Advertisers with 24% share, and Top 10 advertisers and brands contributed more than 65% share of Digital Ad Insertions.
Display Ads had more than 90% share of total Ad Insertions by the Category during Jan-Aug’21. Among the Digital Platforms, Mobile Display topped with 48% share followed by Desktop Display with 44% share.
