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The communication builds on the current insights of parent -tensions leading to un-parent-like behaviour at times: Ashim Malhotra, Dole Packaged Foods
Singapore-based MNC, Dole Packaged Foods, has introduced their first-ever campaign ‘Parent Tensions’ to launch Dole Juice Gel+ in India. The...
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Our members have been at the heart of everything we do: Ashish Dhruva, InterMiles
InterMiles, believes that every journey deserves to be rewarding. That’s why we have gone ahead and created a holistic travel...
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The Kingfisher Ultra Indian Derby experiments with Digital format for racing enthusiasts: Gurpreet Singh, United Breweries Ltd
United Breweries Ltd today announced the 6th edition of the most awaited horse racing extravaganza of the year - The...
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Tata Sky’s new brand purpose –‘Tata Sky exists to make tomorrow better than today for family and home’: Anurag Kumar, Tata Sky
In order to commit itself further towards simplifying content consumption for people in India, Tata Sky, India’s No.1 DTH platform...
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In the new iProspect, our key focus will be on demonstrating our end-to-end capabilities to our clients: Rubeena Singh
dentsu international officially launched the new iProspect around the world as a game-changing digital-first end-to-end media agency. This came close on...
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Brand Campaigns Should Focus on Value Not Sales Pitch: Dr. Roy C.J, Confident-Group
Indian conglomerate Confident-Group has been in existence for the past 15 years. Dr C J Roy, Chairman of the group,...
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My advice to all working women and my co- workers is – Never quit in your mind: Amita Karwal, HH Global India
Amita in her three decades long career in Media & Marketing and has worked with the best in the industry....
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Today, we know that whenever anyone hears ‘Because You’re Worth It’, they instantly relate it to L’Oréal Paris: Pau Gruart
Women empowerment can be defined in numerous ways, but at the forefront, it’s a call to action to support women...
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Telecoms adspend to reach pre-pandemic level of US$19.5bn in 2022: Zenith report
Zenith predicts that telecoms advertising will grow at an average rate of 4.5% a year to 2023 as its recovers...
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TAM AdEx: Among celebrity endorsed ads, Film stars had the bigger share of ad volume i.e., of 82%
TAM Shared the report on celebrity Endorsement in the year 2020. As we all know, Celebrity endorsements have been prevailing...
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