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Ad Volumes for Personal Healthcare on Television grew by 2% in Aug’20 compared to Jul’20
Mumbai: Recently TAM shared its report on the Personal Healthcare sector for the period Jul-Oct’20. The report talked about Ad...
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It’s all about unprecedented access and telling stories that have never been told before with a lens on real life entertainment and education: Issac John, Discovery
Discovery+, India’s first and leading aggregated real-life entertainment and learning streaming app, which was launched earlier this year, is all...
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MGID was the first platform to introduce content discovery through a native widget: Pankaj Sharma, MGID India
Based in the US, and with offices in Europe and APAC, including India, MGID is a global pioneer in native...
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Rural India likely to bounce back faster than Urban: Kantar and GroupM’s Dialogue Factory Report
Mumbai: India’s largest insights-based consultancy company- Kantar, along with GroupM’s experiential marketing unit- Dialogue Factory, today unveiled a first of...
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We strongly believe that India is ripe for satellite broadband due to latent demand for broadband service outside cities: Vynsley Fernandes, NXTDIGITAL Limited
The unique Managed Services model of NXTDIGITAL on its HITS or Headend-In-The-Sky platform received a boost from the Government. The...
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TV News Genre Advertising Volumes grew 28% during Festive period
TAM shared the 22nd series of TAM Television Reports. The report Highlighted several points like News Genre topped with 31%...
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BARC India renames Impressions to Average Minute Audience (AMA) in line with global standards
Mumbai: Keeping in line with global television measurement standards, the world’s largest and India’s sole television measurement body, BARC India,...
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Data science is a continuous activity, and the additional data keeps helping us make better predictions for our clients: Dhananjay Arora, Kwebmaker
Dhananjay Arora set up one of India's earliest full-service Digital Agency, Kwebmaker. Dhananjay embarked on this digital journey back in...
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We will continue to explore interesting and innovative partnerships to showcase Singapore’s diverse offerings and our brand identity to our audience: GB Srithar, STB
What a dramatic change this Covid19 has brought to our lives, whether it is the business or for us human...
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Ad fraud had been a growing concern among SEA’s marketers, resulting in significant losses in their marketing budgets: April Tayson, Adjust
April Tayson is Adjust’s Regional VP INSEA, she has 15+ years’ experience in Digital Marketing. In her new role as...
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